Powerade has introduced a new type of interactive billboard to the German market.
The sports brand has given an interesting ‘Total Wipeout’-esque spin to its line ‘you have more power than you think’, by transforming simple advertising billboards into fun exercise installations.
Each billboard represents a different training exercise: for instance, one has to be punched as hard as possible, and another is a scrolling climbing wall.
See these fairground style billboards in action and tell us if you would join in.
Filed under: Marketing Tagged: Advert, Berlin, brand, Clever, fun, Germany, Marketing, Powerade, Sport
